MEET MALANI MITCHELL
“Be the change you want to see.”
Malani Shelrese Mitchell was born and raised in Riverdale, Georgia, just south of Atlanta. Upon graduating from Clayton County Public schools, Malani went on to study Strategic Communications and Law at the “Ivy League” of all historically black colleges, Hampton University. As an undergraduate, she managed to become the first freshmen in Hampton history to Co-Host a live broadcast on WHOV 88.1 FM, became an undergrad assistant as the Recruiting Coordinator for HU football, and remained on the “Dean’s list” four consecutive academic semesters. While thriving at Hampton University, Malani pursued her passion for sports and Co-founded JAM Management, LLC in 2014.
JAM Management is a sports marketing and management company dedicated to the community relations and marketing of collegiate athletes, professional athletes, and non-profit youth organizations.
Malani received her Bachelor’s degree Fall of 2017 and moved back to Atlanta, Georgia where she advocates for community service, academic development, and mentorship.
Malani has had the pleasure to dine with Atlanta Mayor Keisha Lance Bottoms, former Atlanta Mayor, Kasim Reed, nationally known Fox Broadcaster Pamela Oliver, former Head Coach Urban Meyer, Muli-Millionaire Mack Wilbourn, and has even stood in the same room as Mrs. Michelle Obama. Because of her perseverance specifically, she began touring Fulton and Clayton County Public Schools speaking to athletic departments and classrooms on the truths about transitioning out of high school and into college, while working with clients such as: “Miss Black Atlanta 2018” Keri Broughton, Head Coach for the Pittsburgh Steelers Mike Tomlin, running back for the New Orleans Saints, Alvin Kamara and Councilmen of the State of Virginia, Aaron Rouse.
Malani dedicates and devotes her time to doing research comparing the average success rate of male and female student athletes from “underprivileged” school systems to student athlete graduates from school systems with better athletic resources. As a career professional, Malani has managed to coordinate and direct some of the largest sports events up and down the East Coast. She was even highlighted during an interview on FOX 5 during Superbowl week right here in Atlanta in 2019.
With a resume that extends far beyond her sports career, she would like her motivational speaking and mentorship to influence young adults to pursue their life goals by making the right decisions and trusting the path in which life takes us. Malani believes her upbringing in a single parent household encouraged her to compete at the highest level academically, athletically, and socially. Her drive is what pushes her to stand out amongst her peers.
Malani is also an advocate for reading, writing, and daily submission to the word of God. She uses these hobbies as a genuine way to seek inner peace and humility.
“I want to be the first Black Female Billionaire from Clayton County and I don’t think anyone else is working as hard as me to reach that goal. My success is not just about me, it’s about the little girls and boys who will grow up here long after my legacy has passed. I just want to give them something to believe in and I’m ok if that belief begins with me.”, she says.
Malani is the ultimate community leader and looks to serve and partner with others that are just as passionate about creating new opportunities for the next generation of leaders. Currently, Malani is a full-time Public Relations manager for three private owned businesses and will spend the remainder of this year assisting High School students with their College endeavors.
Her favorite quote reads, “Our deepest fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure.” by Marianne Williamson; and she is proud to acknowledge that overcoming her deepest fears began with taking the first step toward her College dreams!
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The Sports Industry has at least a $50 Billion dollar annual impact on the United States’ economy. That’s somewhere in the neighborhood of $1 Trillion dollars over a 20 year period. Professional athletes’ salaries and their ancillary support resources represent a significant percentage of this “river of wealth”. The problem is that the flow of this wealth has a one way direction as professional athletes’ income jets away from wealth preservation toward spend thrift frivolity and graft. And even though college athletes are the well spring of billions of dollars annually, they don’t receive a fraction of the income they help to generate, other than a tuition scholarship.
